#logoloyalty: What is it and how does it affect your loan shopping?

Today, we’re talking #logoloyalty. This is what it looks like: You’re reluctant to go with a new bank because you like and are loyal to your current bank right? Here’s what Dusty Broderick of Solidify Advisors has to say: 1. Logo Loyalty “…while logo-loyalty is certainly commendable, banks unfortunately do not reciprocate. Loan servicing is …

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